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The first step is to always trim the wick.
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Trimming it to 1/4-1/8 of an inch in length every time you burn your candles makes for a good burn.
*If you’re going to splurge on candles, you might as well make sure you’re burning them the most efficient way. Sure, it’s another step to remember, but taking the time to trim the wick is worth it for a clean burn and longer-lasting jars.